Can Sundance survive without its host city? / Kelsey Lawrence

Author: Lawrence, Kelsey, active 2024
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description: 1 online resource

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SAGE business cases

Summary

The Sundance Film Festival, a cornerstone event for independent cinema, is considering relocating from its long-time home in Park City, Utah. The move, driven by financial and logistical considerations, reflects the festival's need to adapt to industry changes and address concerns about Park City's costs and capacity. Students are asked to discuss the move and the stakeholder and branding implications therein.

Subject(s)

Sundance Film Festival—Case studies
Special events—Utah—Park City—Management—Case studies
Strategic planning—Case studies
Film festivals—Utah—Park City—Management—Case studies

ISBN

9781071971130 : SAGE Business Cases

View MARC record | catkey: 47384287

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Can Sundance survive without its host city? / Kelsey Lawrence

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