The measurement and reporting of environmental, social, and governance (ESG), often called sustainability, metrics have been in flux-leaving business leaders to figure out how to best prepare ESG reporting and communicate to stakeholders including employees, customers, and investors. One set of globally consistent ESG reporting standards would be advantageous, said one CEO, because "Purpose-led organizations must lead the change the world needs now." American accounting and financial reporting leaders have long faced the challenge of staying current on changing reporting requirements. So, how should US-based businesses-many with a global reach-report ESG metrics with no uniform standards for measuring a company's sustainability, equity, or ethical and security progress? Also, how should companies communicate with transparency to those who both loved and loathed ESG?