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Von der Kuh bis zum Wow! : gelato and tourism marketing / Shazad Mohammed

Author
Mohammed, Shazad
Published
London : SAGE Publications: SAGE Business Cases Originals, 2025.
Physical Description
1 online resource : illustrations
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Summary
This case explores factors that impact customer choices at the Eis-Greissler ice cream factory and the creation of a new gelato. The privately owned dairy farm in Austria produces luxury gelato, operates specialty shops/cafés throughout Austria, and runs a family adventure park in Krumbach. Eis-Greissler Manufaktur works in a niche market with active competition and must make strategic decisions about how to grow and maintain a thriving business. These decisions are supported by market and product analysis, consumer attitude evaluation, and tourism marketing assessment.
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ISBN
9781071968734 : (SAGE Business Cases)
View MARC record | catkey: 47384450