Actions for Adisseo : balance between concentration and diversity

Email RIS file
Bookmark
Report an Issue

Adisseo : balance between concentration and diversity / Donghong Li, Zhuge Yang, and Xiaohui Li.

Author
Li, Donghong, active 2023
Published
London : Tsinghua University School of Economics and Management, 2023.
Physical Description
1 online resource
Additional Creators
Yang, Zhuge and Li, Xiaohui
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Summary
Companies frequently consider diversification to be a crucial strategic decision during their growth journey to mitigate business risks and pursue continued expansion. Nonetheless, when pursuing diversified expansion, companies must accurately identify the suitable industry or domain and maintain a balanced relationship between specialization and diversification. Failure to do so can have negative repercussions on their development. This case study centers around Adisseo, a well-established company specializing in animal feed additives, and examines their diversification efforts in addition to their primary operations, such as methionine, by accelerating the development of other businesses through various means. This case primarily addresses the following inquiries: How did Adisseo cultivate its core competencies throughout its eight-decade-long development? What is Adisseo's position in the global methionine industry and what strengths does it possess? Who are Adisseo's competitors in this sector, and what challenges does the company encounter? Additionally, the case examines the progress of Adisseo's other business ventures apart from methionine and identifies their competitors and challenges. It also evaluates the accomplishments resulting from the implementation of Adisseo's "two-business-pillar" strategy, as well as the problems the company faces. Adisseo's explorations and practices offer valuable insights for similar enterprises facing technical barriers and pursuing diversification.
Subject(s)
ISBN
9781071972823 : (SAGE Business Cases)
View MARC record | catkey: 47384537