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Kmart Corporation : saving an American icon (A) / Jason Brown, David Lesser, James S. O'Rourke

Author
Brown, Jason
Published
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource
Additional Creators
Lesser, David and O'Rourke, James S., 1946-
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Summary
Jim Adamson, the man responsible for turning around Burger King and Advantica Restaurants, the parent company of Dennys Restaurants, has a new challenge. He has been hired to save Kmart, who in recent years has failed to remain competitive with the likes of Target and Wal-Mart. Despite three CEOs in as many years, the downward trend has continued for the big-box retailer. Investors are counting on Adamson to find a way to convince the market that Kmart can recover.
Subject(s)
ISBN
9781526407184 (ebook)
Note
Originally published: Brown, J., Lesser, D., & ORourke, J. S. (2002). Kmart Corporation: Saving an American icon (A). 02-12 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
View MARC record | catkey: 47385721