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Mobilink, pricing under competition / Farid Ahmad & Eshan ul Haque

Author
Ahmad, Farid
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Haque, Eshan ul
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Summary
Mobilink management needs to come up with a response to the entry of Telenor in the Pakistani cellular phone market. Contrary to Mobilink's expectations and hopes, Telenor entered the market with a lower, and much simpler, pricing strategy. Mobilink being the dominant player (63 per cent market share) needs to think through its options. As a large player, responding too aggressively to this lower price (by a multinational with deep pockets) could lead to a long-term price war in which Mobilink stands to lose the most. On the other hand, a weak response might send the wrong signals not only to Telenor but also to other entrants in the wing. The managers have a variety of pricing options to choose from.
Subject(s)
ISBN
9789351503811 (ebook)
Note
Originally Published in: Ahmad, F., & ul Haque, E. (2011). Mobilink-Pricing under competition. Asian Journal of Management Cases, 8(1), 7-28. DOI: 10.1177/097282011000800103.
View MARC record | catkey: 47385961