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Facebook / Robert D. Hisrich & Claudine Kearney

Author
Hisrich, Robert D.
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Kearney, Claudine
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Series
Summary
This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.
Subject(s)
ISBN
9781506322544 (ebook)
Note
Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: Facebook. Managing innovation and entrepreneurship (pp. 3-6). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.
View MARC record | catkey: 47386118