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Apple, Inc. : pricing the iPhone (A) / Lauren Fischer, Alex Staffieri, James S. O'Rourke

Author
Fischer, Lauren
Published
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource
Additional Creators
Staffieri, Alex and O'Rourke, James S., 1946-
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Summary
On September 5, 2007, Apple, Inc.s Steve Jobs announced a 33% price decrease in his companys newest gadget, the iPhone. The announcement came only ten weeks after the phones initial introduction in late June. Billed as a revolutionary product that would change the mobile communications industry, the iPhone retailed at $599 in Apple and AT&T Wireless stores throughout the country. Unfortunately, the initiative set off a wave of backlash as early iPhone adopters flooded internet chatrooms and sent scathing emails to company executives exclaiming their distaste for the companys actions. Analysts and investors shared similar concerns as Apples stock price dropped 6.1% on the date of the announcement amidst fears that the price reduction was fueled by weakening demand for the companys newest "blockbuster" product. Going forward, Steve Jobs and his executive management team must develop a strategy that will effectively respond to consumer complaints and simultaneously suppress investor concerns.
Subject(s)
ISBN
9781526404183 (ebook)
Note
Originally published: Fischer, L., Staffieri, A., & ORourke, J. S. (2008). Apple, Inc.: Pricing the iPhone (A). 08-05 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
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