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Gillette : global strategy and regional derivatives / Ehud Menipaz & Amit Menipaz

Author
Menipaz, Ehud
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Menipaz, Amit
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Summary
Gillette, a world leader in consumer-packaged goods, exercises a global strategy approach, integrating all aspects of its business: its suppliers, manufacturing sites, marketing, and after sale-services and support. As of the first decade of the 21st century, 70 percent of its sales, 72 percent of its profits, and 80 percent of its employees are outside the USA. Gillette assesses every product or service from the perspective of both domestic and international market standards. It had met world standards long before it entered world markets, and is a world class company even in local markets. It understands local and cultural differences and adjusts products and service accordingly.
Subject(s)
ISBN
9781473928077 (ebook)
Note
Originally Published in: Menipaz, E., & Menipaz, A. (2011). Opening Case: Gillette: Global Strategy and Regional Derivatives. In International business: theory and practice (pp. 544-546). London: SAGE Publications Ltd. Print. ISBN: 9781412903493.
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