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Tashas : franchising the boutique cafe experience / Peta Krost Maunder & Sean Temlett

Author
Krost, Peta
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Temlett, Sean
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Summary
At the beginning of 2009, Natasha Sideris, owner and founder of Tashas - a hugely popular gourmet cafe in Atholl Square, Sandton - was on the verge of a massive expansion: to open 25 franchises at upmarket centres across South Africa. This book explains how Tashas approached this daunting expansion programme.
Subject(s)
ISBN
9781473963450 (ebook)
Note
Originally Published in: Krost Maunder, P., & Temlett, S. (2009). Tashas: Franchising the Boutique Cafe Experience. WBS-2009-10. Johannesburg: The Case Centre, Wits Business School.
View MARC record | catkey: 47386412