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FieldFresh Foods : could baby corn be the platform to link Indian farmers to the world? / Mukesh Pandey, K. Sudhir, Raman Ahuja & Deepali Tewari

Author
Pandey, Mukesh, 1970-
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Additional Creators
Sudhir, K., Ahuja, Raman, and Tewari, Deepali
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Summary
On one of those pleasant cold February mornings, Sanjay Nandrajog, the CEO of FieldFresh Foods Private Limited, pondered the future. He had just returned to Delhi from the company's Agri Centre of Excellence (ACE), an R&D farm where he celebrated the dispatch of 500 metric tons of fresh baby corn to Europe. The top management team at FieldFresh was justifiably proud of this achievement as it had required tremendous effort to become an important exporter of Indian produce. FieldFresh had been incorporated in 2004 with the vision of linking Indian fields to the world. India had a number of natural advantages in terms of climate, acres in production, and labour force to become a major power in agriculture. This case study examines this topic.
Subject(s)
ISBN
9781473972681 (ebook)
Note
Originally Published in: Pandey, M., Sudhir, K., Ahuja, R., & Tewari, D. (2010). FieldFresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? 10-036. New Haven, CT: Yale School of Management, Yale University.
View MARC record | catkey: 47386461