After the companys first aviation fatality, Southwest Airliness CEO is faced with new and difficult decisions. The alacrity and compassion that characterized the companys response serves as a paradigm for any organization facing a future crisis situation.
Originally published: Diermeier, D., & Heinze, J. (2007). Southwest Airlines flight 1248 (A). 5-107-001(A). Evanston, IL: Kellogg School of Management, Northwestern University.