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Organizational culture and constructions of the customer / Mats Alvesson

Author
Alvesson, Mats, 1956-
Published
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
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Series
Summary
The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
Subject(s)
ISBN
9781473942998 (ebook)
Note
Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd ed., pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586.
View MARC record | catkey: 47386659