Actions for ConneXions Segment Distributions from the ConneXions - 2021 database shown in Households Date Type: Year; State: Maine; Segment: Smart Gamers - Wealthy Older With Kids Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

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ConneXions Segment Distributions from the ConneXions - 2021 database shown in Households Date Type: Year; State: Maine; Segment: Smart Gamers - Wealthy Older With Kids Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author
Claritas
Published
Thousand Oaks, CA : Sage Publications, Inc. 2025
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Summary
Shows geographic distribution of consumer segments. The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions, PRIZM Premier, and P$YCLE Premier. ConneXions, the Claritas segmentation system for communications marketers, classifies US households into 53 consumer segments based on the video, voice, and data purchasing preferences of that household. In creating the ConneXions typology, Claritas combines its Lifestage typology - Younger Years, Family Life, and Mature Years - with a proprietary model, Technodoption that measures the willingness of a household to adopt new technology early in its lifecycle. The Technoadoption levels are defined as High, Mid, Low, and No Tech. Within the three Lifestage classes, the 53 segments are further grouped into 10 Lifestage Groups by combining three variables -Technodoption, householder age, and presence of children at home - to describe the likely lifestyle of the segments in that group. In developing ConneXions, Claritas assembled a database that included more than 100,000 household records from sources that include the proprietary Claritas Technology Behavior Track survey and GfK Mediamark Research & Intelligence LLC, (MRI) Survey of the American Consumer. Each of these records includes demographic data and nearly 2,000 behavioral measures of both penetration and volume. The dataset relies on Claritas' proprietary methodology to provide market information from the state to the household level (ZIP+6). For detail on the composition of the segments and Claritas methodology, please see the technical documentation.
Subject(s)
ISBN
9781544386911 Sage Data Premium: Claritas Consumer Profiles
Type of File/Data
Statistical data with bibliographic citation and abstract.
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