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P$YCLE Premier Segment Distributions from the P$YCLE Premier - 2021 database shown in % of Households Date Type: Year; State: Wyoming; Segment: Off-the-Grid Grays Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author
Claritas
Published
Thousand Oaks, CA : Sage Publications, Inc. 2025
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Summary
Shows geographic distribution of consumer segments. The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions, PRIZM Premier, and P$YCLE Premier. P$YCLE Premier, the Claritas segmentation system for financial marketers, classifies US households into 60 consumer segments based in part on the income-producing assets (IPA) of the household. Within three Lifestage classes-Younger Years, Family Life, and Mature Years-the 60 segments are further grouped into 12 Lifestage Groups by combining three variables - affluence, householder age, and presence of children at home - to describe the likely lifestyle of the segments in that group. A proprietary model, the Claritas Income Producing Assets Indicators model, is used to estimate the liquid assets of a household based on responses to the Claritas Financial Track survey of financial behaviors. From the survey base, information for nearly 250,000 households is anonymized, summarized, and used to construct balance information for a variety of financial products and services that are core to income-producing assets (IPA). Strongly correlated to age and income, IPA measures liquid wealth such as cash, checking accounts, and savings and investment products. P$YCLE Premier was developed using Claritas' proprietary methodology that provides market information from the state to the household level (ZIP+6). For detail on the composition of the segments and Claritas methodology, please see the technical documentation.
Subject(s)
ISBN
9781544386911 Sage Data Premium: Claritas Consumer Profiles
Type of File/Data
Statistical data with bibliographic citation and abstract.
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