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P$YCLE Premier - Market Potential Index from the P$YCLE Premier - 2019 database shown in Index, Median=100 Date Type: Year; Country: USA; Subject: Retail; Behavior: Clothing:Stores bought past 3 months Nordstrom Rack; Segment: Fiscal Rookies Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author: Claritas
Published: Thousand Oaks, CA : Sage Publications, Inc. 2025

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Sage Data: ezaccess.libraries.psu.edu

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Summary

The Market Potential Index ranks consumer segments by consumer behavior against a median of 100. This index uses the segment composition of a geography to estimate customer potential based on the segment penetration rates of a chosen product, service, or lifestyle behavior. The value indicates the likelihood of occurrence within that segment: the base value is 100, with any value over 100 indicating a higher probability for the selected behavior. The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions, PRIZM Premier, and P$YCLE Premier. P$YCLE Premier, the Claritas segmentation system for financial marketers, classifies US households into 60 consumer segments based in part on the income-producing assets (IPA) of the household. Within three Lifestage classes-Younger Years, Family Life, and Mature Years-the 60 segments are further grouped into 12 Lifestage Groups by combining three variables - affluence, householder age, and presence of children at home - to describe the likely lifestyle of the segments in that group. A proprietary model, the Claritas Income Producing Assets Indicators model, is used to estimate the liquid assets of a household based on responses to the Claritas Financial Track survey of financial behaviors. From the survey base, information for nearly 250,000 households is anonymized, summarized, and used to construct balance information for a variety of financial products and services that are core to income-producing assets (IPA). Strongly correlated to age and income, IPA measures liquid wealth such as cash, checking accounts, and savings and investment products. P$YCLE Premier was developed using Claritas' proprietary methodology that provides market information from the state to the household level (ZIP+6). For detail on the composition of the segments and Claritas methodology, please see the technical documentation.

Subject(s)

ISBN

9781544386911 Sage Data Premium: Claritas Consumer Profiles

Type of File/Data

Statistical data with bibliographic citation and abstract.

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