PRIZM Premier - Estimated Consumer Count from the PRIZM Premier - 2022 database shown in # Adults Date Type: Year; Country: USA; Subject: Alcohol; Behavior: Imported beer drank past 30 days Guinness; Segment: Fast-Track Families Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author: Claritas
Published: Thousand Oaks, CA : Sage Publications, Inc. 2025

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Sage Data: ezaccess.libraries.psu.edu

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Summary

Presents estimated counts of adults or households by consumer behavior, by consumer segment. These statistics are used by marketers to identify segments of interest. Geographic areas with high concentrations of a particular segment(s) can be identified using statistics in PRIZM Premier Segment Distributions. The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions, PRIZM Premier, and P$YCLE Premier. PRIZM Premier classifies US households into 68 consumer segments based on household purchasing preferences and demographic and socioeconomic characteristics. Segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation, and home value, and are grouped into 11 PRIZM Lifestage Groups and Social Groups. In PRIZM Lifestage Groups, segments are classified as Younger Years, Family Life, and Mature Years, and further into 11 groupings, based on affluence, householder age, and presence of children at home to offer a more robust picture of the consumer. PRIZM Social Groups are based on urbanization class and affluence. Within each of four urbanization class categories - Urban, Suburban, Second City, or Town & Rural - segments are sorted into groups based on affluence. Statistics cover the purchasing behaviors of segments and segment groups with respect to products ranging from apparel, consumer package goods, and financial services to home furnishings and media/technology. Also available are statistics related to media behaviors specific to television, internet, social media, audio, print, and more. PRIZM Premier was developed using Claritas' proprietary methodology that provides market information from the state to the household level (ZIP+6). For detail on the composition of the segments and Claritas methodology, please see the technical documentation.

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ISBN

9781544386911 Sage Data Premium: Claritas Consumer Profiles

Type of File/Data

Statistical data with bibliographic citation and abstract.

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