PRIZM Premier - Market Penetration from the PRIZM Premier - 2021 database shown in Users per 100 Households Date Type: Year; Country: USA; Subject: Household Items; Behavior: Household items bought past 12 months Carpeting or floor covering; Segment: Urban Modern Mix Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author: Claritas
Published: Thousand Oaks, CA : Sage Publications, Inc. 2025

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Sage Data: ezaccess.libraries.psu.edu

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Summary

Shows market penetration of consumer products, services, or behaviors by consumer segment. Market penetration is reported as users per 100 households. Because some consumer profiles are reported as counts of adults and others as counts of households, penetration rates may be higher than 100. The Claritas Consumer Profiles datasets comprise three different geo-demographic segmentation products: ConneXions, PRIZM Premier, and P$YCLE Premier. PRIZM Premier classifies US households into 68 consumer segments based on household purchasing preferences and demographic and socioeconomic characteristics. Segments are defined according to socioeconomic rank, including characteristics such as income, education, occupation, and home value, and are grouped into 11 PRIZM Lifestage Groups and Social Groups. In PRIZM Lifestage Groups, segments are classified as Younger Years, Family Life, and Mature Years, and further into 11 groupings, based on affluence, householder age, and presence of children at home to offer a more robust picture of the consumer. PRIZM Social Groups are based on urbanization class and affluence. Within each of four urbanization class categories - Urban, Suburban, Second City, or Town & Rural - segments are sorted into groups based on affluence. Statistics cover the purchasing behaviors of segments and segment groups with respect to products ranging from apparel, consumer package goods, and financial services to home furnishings and media/technology. Also available are statistics related to media behaviors specific to television, internet, social media, audio, print, and more. PRIZM Premier was developed using Claritas' proprietary methodology that provides market information from the state to the household level (ZIP+6). For detail on the composition of the segments and Claritas methodology, please see the technical documentation.

Subject(s)

ISBN

9781544386911 Sage Data Premium: Claritas Consumer Profiles

Type of File/Data

Statistical data with bibliographic citation and abstract.

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