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Channel Preferences - Current Year Estimates from the Financial CLOUT - 2023 database shown in ?; ? Date Type: Year; Metropolitan Statistical Area: Champaign-Urbana, IL; Behavior: Current-year estimated household count of households who have any interaction, last 30 days, channel: online, mobile device Sage Data. Sage Publishing Ltd Sage Data [electronic resource]

Corporate Author: Claritas
Published: Thousand Oaks, CA : Sage Publications, Inc. 2025

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Sage Data: ezaccess.libraries.psu.edu

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Summary

Reports estimates of household financial communication channel preferences by geographic area. Claritas CLOUT consists of two components: Financial CLOUT and Insurance CLOUT. Financial CLOUT provides geography-based estimates of market penetration and user household dollar volume for a wide range of financial products and services. Products include basic banking and financial services such as checking, savings, CDs, investments, and retirement products, as well as additional services, such as investment management. The data allow you to identify the potential demand for financial products and services by geographic area in the United States. Both current-year estimates and five-year projections are available. The Financial CLOUT 2023 update is based on data gathered from over 50,000 nationwide interviews. Results are used to create a model, which is then applied to 2023 and 2028 demographic estimates.

Subject(s)

Champaign-Urbana, IL

ISBN

9781544386928 Sage Data Premium: Claritas Financial and Consumer Clout

Type of File/Data

Statistical data with bibliographic citation and abstract.

View MARC record | catkey: 47411550