Communications that count [videorecording] : the impact of public relations / produced by the Institute for Public Relations Research and Education with the generous cooperation of Eastman Kodak Company

Published:: New York, N.Y. : Institute for Public Relations Research & Education, [1990]
Copyright Date:: ©1990
Physical Description:: 1 videocassette (28 min., 56 sec.) : sound, color ; 1/2 in. + 1 leader's guide (6 unnumbered pages ; 19 cm)
Additional Creators:: Institute for Public Relations Research and Education (U.S.)

Availability

Finding items...

Summary:

Explores the role of public relations and how it contributes to an organization's goals. Shows how corporate public relations can influence government policy, strengthen community relations, and solve business problems.

Subject(s):

Corporations—Public relations

Related Titles:

Impact of public relations

Note:

See Medianet for MediaTech printed material.

Technical Details:

VHS format.

Terms of Use and Reproduction:

PENN STATE USE ONLY.

View MARC record | catkey: 4836086