Instant appeal : the 8 primal factors that create blockbuster success / Vicki Kunkel
- Kunkel, Vicki
- New York : American Management Association, 
- Copyright Date:
- Physical Description:
- viii, 296 pages ; 24 cm
- An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis.
- 9780814409466 (hardcover) and 0814409466 (hardcover)
- Bibliography Note:
- Includes bibliographical references (pages -282) and index.
View MARC record | catkey: 4893409