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Marketing mistakes / Robert F. Hartley

Author:: Hartley, Robert F., 1927-
Published:: New York : Wiley, [1989]
Copyright Date:: ©1989
Edition:: 4th ed.
Physical Description:: vii, 278 pages : illustrations ; 23 cm

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Subject(s):

Marketing—United States—Case studies

ISBN:

0471616656

Bibliography Note:

Includes bibliographical references.

View MARC record | catkey: 495312