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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

Author: Hair, Joseph F., Jr., 1944-
Published: Boston, Mass. : McGraw-Hill/Irwin, [2006]
Copyright Date: ©2006
Edition: 3rd ed.
Physical Description: xxvii, 700 pages : color illustrations ; 26 cm.
Additional Creators: Bush, Robert P. and Ortinau, David J.

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Series

McGraw-Hill/Irwin series in marketing

Subject(s)

Marketing research

ISBN

0072830875 (alk. paper)
9780072830873 (alk. paper)

Note

Description based on surrogate.

Bibliography Note

Includes bibliographical references (pages 669-677) and indexes.

View MARC record | catkey: 4990476