Revolution in a bottle : how TerraCycle is redefining green business / Tom Szaky
- Szaky, Tom
- New York, N.Y. : Portfolio, 2009.
- Physical Description:
- xviii, 189 pages ; 22 cm
- Up to my neck -- Praise to Marley, let the enlightenment begin -- Hard times -- The carrot and the stick -- The big-box approach -- And then it clicked -- The Wal-Mart order -- Suedbyscotts.com -- Why can't everything be made from waste? -- Branded waste and the launch of sponsored waste -- Sponsored waste takes off -- Upcycled marketing -- Eco-capitalist art and society -- The art of public relations -- How to launch an eco-friendly product every week -- Conclusion: Eliminating the idea of waste.
- 9781591842507, 1591842506, 9781591842521, and 1591842522
View MARC record | catkey: 5007441