Hybridization of MNE subsidiaries : the automotive sector in India / Florian A. A. Becker-Ritterspach

Author:: Becker-Ritterspach, Florian A. A., 1972-
Published:: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Physical Description:: xvi, 302 pages : illustrations ; 23 cm

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Contents:

Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case of Skoda Auto India -- Discussion.

Subject(s):

Automobile industry and trade—India—Case studies
International business enterprises—Case studies

ISBN:

9780230206694
0230206697

Bibliography Note:

Includes bibliographical references (pages 274-295) and index.

View MARC record | catkey: 5015670