Introduction : history, tourism, and the question of empire -- Tourism and state legitimacy in the Republic of Vietnam -- Educating private Ryan : tourism and the United States military in postcolonial Vietnam -- "They set about revenging themselves on the population" : the "Hue massacre" and the shaping of historical consciousness -- The new modernizers : naturalizing capitalism in Doi Moi Vietnam -- "The other side of the war" : memory and meaning at the War Remnants Museum -- Epilogue : tourism and the martial fascination.