Debunking the mythology of selling. Mythology & selling ; Rainmakers ; Closers ; Schmooze ; Field of dreams ; An integrated system not myth -- Strategy. Wage war, win business ; What strategy is & isn't ; Three ways to create value : three types of sales ; Process driven selling -- Structure. Structure ; Informal structure -- People. Recruit for talent ; The recruiting pipeline ; Train for skills -- A new myth and plan of action. The modern myth : automation ; Plan of action.