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Market intelligence : building strategic insight / Per V. Jenster & Klaus Solberg Søilen

Author
Jenster, Per V.
Published
[Frederiksberg, Denmark] : Copenhagen Business School Press, 2009.
Portland, OR : International Specialized Book Services.
Edition
1st ed.
Physical Description
240 pages : illustrations ; 23 cm
Additional Creators
Søilen, Klaus Solberg

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Contents
Converging foundations of intelligence analysis -- Strategies for a competitive advantage -- Industry analysis : key to understanding the competitive situation -- Company analysis : assessing competitive fitness -- Intelligence analysis -- Building an effective business intelligence system : technology and organizational structure -- Marketing intelligence -- The strategic perspective to intelligence analysis -- Information gathering and intelligence ethics.
Subject(s)
ISBN
9788763002028
8763002027
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 5283527