- Foreword / John Madsen -- Preface / Tricia Hansen-Horn, Bonita Dostal Neff -- Effectiveness management : engaging systems of power and networks of communication. Power resource management : pushing buttons and building cases / Robert L. Heath -- Weickian approach to public relations and crisis management / Gary L. Kreps -- Strategic issues management : theoretical underpinnings for strategic planning and operations in the public policy arena / Robert L. Heath -- Organizational-public relationships in cyberspace / Kirk Hallahan -- Fundamental perspectives : creating action and meaning through messaging. Working with innovators and laggards : the diffusion of innovation theory and public relations / Ann R. Carden -- Speech act theory : an approach to public relations leadership / Bonita Dostal Neff -- Social constructionism and public relations / / Joye Gordon, Peter Pellegrin -- Social drama for public relations practice / Thomas Mickey -- Contingency theory : strategic management of conflict in public relations / Glen T. Cameron, Augustine Pang, Yan Jin -- Normative approaches : leveraging constraints and opportunities. Foundations in moral philosophy for public relations ethics / Shannon A. Bowen -- Following communication rules : a communication-centered theory for public relations / María E. Len-Ríos -- Integrating social norms theory in public relations campaign development / Terry L. Rentner -- Rhetorical perspectives, communication as relationship. Rhetorical theory, public relations, and meaning : giving voice to ideas / Robert L. Heath -- Public relations and the rhetoric of social intervention / Susan K. Opt -- Crisis communication, giving voice in the process. Crisis communication and image repair discourse / William L. Benoit, Augustine Pang -- The development of the situational crisis communication theory / Timothy Coombs -- Contextual parameters, understanding and creating the big picture. International public relations : toward an integrated theoretical case / T. Kenn Caither, Patricia A. Curtin -- The place of theory in public relations practice / Aydemir Okay, Alya Okay -- Working the system : the evolution of feminist perspectives in public relations scholarship / Theresa Russell-Loretz -- From aardvark to zebra redux : an analysis of theory development in public relations academic journals into the twenty first century / Lynne M. Sallot, Lisa J. Lyon, Karyn Ogata Jones.
- Bibliography Note:
- Includes bibliographical references and index.
- Source of Acquisition:
- UP-PAT copy: Purchased with funds from the New York Times Libraries Endowment for the Penn State Libraries; 20089.
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