The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad
- Author
- Prahalad, C. K.
- Published
- Upper Saddle River, N.J. : Wharton School Pub., [2010]
- Copyright Date
- ©2010
- Edition
- Rev. and updated 5th anniversary ed.
- Physical Description
- xxii, 407 pages : illustrations, maps ; 24 cm + 1 CD-ROM (4 3/4 in.)
Related Resources
- Related website with videos available: www.whartonsp.com
- Summary
- pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
- Subject(s)
- ISBN
- 9780137009275 (hbk. : alk. paper)
0137009275 (hbk. : alk. paper) - Note
- Companion disc includes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case. Bonus case studies (text): the EID Parry story; Innovations in energy: E = Co's investment in Tecnosol; Citizen centricity: e-governance in Andhra Pradesh."
- Bibliography Note
- Includes bibliographical references and index.
- Technical Details
- Companion disc requires computer with CD-ROM drive. Related videos are also available at the publisher's website, http://www.whartonsp.com/Prahalad
View MARC record | catkey: 5719671