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Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg

Author
Trent, Judith S.
Published
Lanham : Rowman & Littlefield Publishers, [2008]
Copyright Date
©2008
Edition
6th ed.
Physical Description
xii, 436 pages ; 23 cm.
Additional Creators
Friedenberg, Robert V.

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Series
Contents
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
Subject(s)
ISBN
9780742553026 (cloth : alk. paper)
0742553027 (cloth : alk. paper)
9780742553033 (pbk. : alk. paper)
0742553035 (pbk. : alk. paper)
Bibliography Note
Includes bibliographical references (pages 423-425) and index.
View MARC record | catkey: 5802724