Communicator-in-chief : how Barack Obama used new media technology to win the white house / edited by John Allen Hendricks and Robert E. Denton, Jr.
- Lexington studies in political communication
- 1. Political Campaigns and Communicating with the Electorate in the Twenty-First Century / John Allen Hendricks and Robert E. Denton, Jr. -- 2. Gadgets, Gismos, and the Web 2.0 Election / Jenn Burleson Mackay -- 3. "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election / Frederic I. Solop -- 4. Who Wants to Be My Friend? Obama, Youth. and Social Networks in the 2008 Campaign / Jody C. Baumgartner and Jonathan S. Morris -- 5. My Fellow Blogging Americans: Weblogs and the Race for the White House / Nancy Snow -- 6. Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign / Larry Powell -- 7. E-mail and Electoral Fortunes: Obama's Campaign Internet Insurgency / Brandon C. Waite -- 8. Game ON: Video Games and Obama's Race to the White House / Eric E. Otenyo -- 9. Political Campaigns in the Twenty-First Century: Implications of New Media Technology / Melissa M. Smith.
- "Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--BOOK JACKET.
- 9780739141052 (cloth : alk. paper), 0739141058 (cloth : alk. paper), 9780739141069 (pbk. : alk. paper), 0739141066 (pbk. : alk. paper), 9780739141076 (electronic), and 0739141074 (electronic)
- Bibliography Note:
- Includes bibliographical references and index.
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