Record label marketing / Tom Hutchison, Amy Macy, Paul Allen
- Hutchison, Thomas W. (Thomas William)
- Burlington, MA : Focal Press, 
- Copyright Date:
- 2nd ed.
- Physical Description:
- xii, 449 pages : illustrations ; 24 cm
- Additional Creators:
- Macy, Amy
Full Text available online
- Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
- 9780240812380 (pbk. : alk. paper)
0240812387 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 5889413