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Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan

Author
Bobbitt, Randy, 1955-
Published
Boston, MA : Pearson/Allyn and Bacon, [2009]
Copyright Date
©2009
Edition
2nd ed.
Physical Description
xvii, 270 pages : illustrations ; 24 cm
Additional Creators
Sullivan, Ruth, 1955-

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Contents
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.
Subject(s)
ISBN
9780205569908 (alk. paper)
0205569900 (alk. paper)
Note
Rev. ed. of: Developing the public relations campaign. 2005.
Bibliography Note
Includes bibliographical references (pages 247-261) and index.
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