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How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard

Author
Hubbard, Douglas W., 1962-
Published
Hoboken, N.J. : Wiley, [2010]
Copyright Date
©2010
Edition
2nd ed.
Physical Description
xv, 304 pages : illustrations ; 24 cm

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Contents
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information.
Subject(s)
ISBN
9780470539392 (cloth)
0470539399 (cloth)
Note
Includes index.
View MARC record | catkey: 6059857