Fostering creativity : expert solutions to everyday challenges
- Published:
- Boston, Mass. : Harvard Business Press, [2010]
- Copyright Date:
- ©2010
- Physical Description:
- xii, 80 pages : illustrations ; 18 cm.
- Additional Creators:
- Harvard Business School. Press
- Series:
- Pocket mentor series
- Contents:
- Mentor's Message: Why Fostering Creativity Is Important -- Fostering Creativity: The Basics -- What Is Creativity? -- A definition -- How creativity relates to innovation -- Five misconceptions about creativity -- The creative process -- Step 1. Assemble Your Team -- The value of creative teams -- Characteristics of creative teams -- Spotlight on intellectual diversity -- Hiring for creativity -- Integrating team members -- Step 2. Identify Opportunities -- Finding opportunities inside your organization -- Finding opportunities outside your organization -- Step 3. Generate Options -- Managing creative abrasion -- Encouraging divergent thinking -- Using brainstorming techniques -- Creating the right psychological environment -- Creating the right physical environment -- Step 4. Convergeon the One Best Option -- Moving from divergence to convergence -- Narrowing down the options -- Planning for innovation: The end product of creativity -- Tips and Tools -- Tools for Fostering Creativity -- Test Yourself -- Answers to test questions -- To Learn More -- Sources for Fostering Creativity.
- Subject(s):
- ISBN:
- 9781422128930 (pbk. : alk. paper) and 1422128938 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references.
View MARC record | catkey: 6139003