Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob
- 1. Ensuring the future of philanthropy: and American tradition: through accountability and ethical fundraising -- 2. The many roles of board, staff, and volunteers in fundraising -- Building a professional development operation -- 4. Your fundraising database: a tool for success -- 5. Developing and evaluating your fundraising plan -- 6. Building relationships for your organization through annual giving -- 7. Using direct mail, telemarketing, and the internet to build a donor base -- 8. Prospect research --9. The use of personal solicitation in major gift fundraising -- 10. Corporate fundraising -- 11. Raising money from foundations -- 12. Special events: the fun in fundraising -- 13. Fundraising communications: electronic and print -- Capital campaigns -- 15. The basics of planned giving -- 16. Association foundation fundraising -- 17. Fundraising with affiliates or chapters -- 18. Working with consultants: hiring and using consultants in your fundraising programs -- 19. Fundraising as a career.
- "As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new and expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This guide remains a must-have resource for anyone working in the nonprofit sector." --Book Jacket.
- 9780763746667 (pbk.)
- Bibliography Note:
- Includes bibliographical references (pages 557-562) and index.
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