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Cause related marketing and the environment [electronic resource] / Elizabeth Rogers
Author
Rogers, Elizabeth
Published
[University Park, Pa.] : Pennsylvania State University, 2010.
Physical Description
1 electronic document (46 pages)
Additional Creators
Bolton, Lisa
and
Schreyer Honors College
Access Online
honors.libraries.psu.edu
Full Text available online
Availability
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Other Subject(s)
Cause Related Marketing
consumer behavior
"green"
environment
persuasion
Dissertation Note
B.S. Pennsylvania State University 2010.
Note
Mode of access: World Wide Web.
Thesis supervisor: Lisa E. Bolton.
Reproduction Note
Library holds archival microfiche negative and service copy. 1 fiche. (PSU Management Services, 2010).
Technical Details
The full text of the dissertation is available as a Adobe Acrobat .pdf file ; Adobe Acrobat Reader required to view the file.
View MARC record
| catkey: 6425433