The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson
- One. The Economy and the Unpopular Incumbent, -- Two. McSame versus the Tax-and-Spend Liberal, -- Three. McCain: Out of Touch/Too Old, -- Four. Obama: Not Ready to Lead, -- Five. Period One: McCain Gains Energy (June 7 August 22), -- Six. Period Two: Impact of the Vice Presidential Selections and Conventions (August 23 September 9), -- Seven. The Impact of Sarah Palin and Joseph Biden, -- Eight. Period Three: The Campaigns Confront the Economic Collapse (September 10 October 14), -- Nine. Period Four: The McCain Surge (October 15-28), -- Ten. Period Five: Be Very, Very Afraid/Be Reassured (October 29 November 4), -- Eleven. Absentee and Early Voting in the 2008 Campaign, -- Twelve. Spending Differences and the Role of Microtargeting, -- Thirteen. The Effect of Messages,.
- 9780195399554 (hardback : alk. paper), 0195399552 (hardback : alk. paper), 9780195399561 (pbk. : alk. paper), and 0195399560 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
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