Brand America : the making, unmaking and remaking of the greatest national image of all time / Simon Anholt and Jeremy Hildreth

Author:: Anholt, Simon
Published:: London : Marshall Cavendish Business, 2010.
Edition:: [Rev. ed.].
Physical Description:: 198 pages : illustrations ; 20 cm
Additional Creators:: Hildreth, Jeremy

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Contents:

1. Let Freedom and Cash Registers Ring: America as a Brand -- 2. Brand of the Free: Launching Brand America -- 3. Persuade or Perish: Brandishing Brand America -- 4. To Know Us is to Love Us: The Guerrilla Marketing of Brand America -- 5. Arches Abroad: Privatizing Brand America -- 6. Losing the Knack: Brand America in Decline -- 7. Just Do It: An Open Letter to President Obama on Rejuvenating Brand America.

Subject(s):

ISBN:

9781905736560 (pbk.)
1905736568 (pbk.)

Note:

Previous ed.: "Brand America :the mother of all brands," London: Cyan, 2004.

Bibliography Note:

Includes bibliographical references (pages 191-195).

View MARC record | catkey: 6428879