1. Let Freedom and Cash Registers Ring: America as a Brand -- 2. Brand of the Free: Launching Brand America -- 3. Persuade or Perish: Brandishing Brand America -- 4. To Know Us is to Love Us: The Guerrilla Marketing of Brand America -- 5. Arches Abroad: Privatizing Brand America -- 6. Losing the Knack: Brand America in Decline -- 7. Just Do It: An Open Letter to President Obama on Rejuvenating Brand America.