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Innovation management and new product development / Paul Trott

Author
Trott, Paul
Published
Harlow, England ; New York : Financial Times/Prentice Hall, 2008.
Edition
4th ed.
Physical Description
xxvii, 581 pages : illustrations ; 25 cm

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Contents
Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
Summary
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Subject(s)
ISBN
9780273713159 (alk. paper)
0273713159 (alk. paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 6434274