How to play -- Idea spaghetti -- Scavengers -- The answer is in the question -- Left brain. Meet Mr. Right -- Brain flash -- The idea commune -- Far out -- Shoe swapper -- Connected -- Kill the idea -- Blast off!
Summary
""Dave's knowledge and experience from all aspects of the music business is applied to the entire world of businesssheer brilliance."-John Meglen, President and Co-CEO, Concerts West/AEG Live" "In Today's flat world business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition?" "Creativity! Far too often creativity is sidelined and the energy and excitement that go alongside it are subdued." "The Business Playground will Change All That. Prodigious musician, producer and entrepreneur Dave Stewart and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories, you'll be able to bring your workplace back to life." "Be inspired by creative conversations with the legendary Mick Jagger, Tony Award winning director Matthew Warchus and Microsoft co-founder Paul Allen. And learn from innovative organisations like Google, NASA and Nokia" "Unleash your amazing creativity potential and get ready to play!" ""In this thoroughly enjoyable and highly instructive book, Dave Stewart and Mark Simmons tell you how we all can tap into our best creative selves, the way we could when we were children. Who knew having so much fun was the key to success!"-Laura Ziskin, Motion Picture Producer (including Spider-Man 1, 2, and 3, Pretty Woman, To Die For, and As Good as it Gets) and co-founder of Stand Up to Cancer" ""Commercial growth is driven by creativity. This book gives you the keys to the car."-Andrew Robertson, President and CEO, BBDO Worldwide" ""Brainstorming with Dave Stewart is a rare privilege. If you can't work with Dave in person, this book is the next best thingan insight into another way of getting innovation to take root into your organisation. The Business Playground will help you raise the game with your team."-Christopher Rodrigues CBE, Chair of Visit Britain, International Personal Finance plc, The Almeida Theatre and The Windsor Leadership Trust. Past President and CEO, Visa International" ""The Business Playground reminds us that instilling a good dose of humour and a bit of fun and games to the process is one of the most powerful creative tools an organisation has to drive performance, collaboration and shareholder value in a highly demanding environment."-Stephen Davis, President, Hasbro Studios" ""Innovation requires vision, intuition, courage, and the ability to see what others don't see. Dave has them all."-Tero OjanperS, Executive vice president, Services and member of the Nokia Group Executive Board"--BOOK JACKET.
