Analyzing social media networks with NodeXL : insights from a connected world / Derek L. Hansen, Ben Schneiderman, Marc A. Smith
- I. GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS -- 1. Introduction to Social Media and Social Networks -- 2. Social Media: New Technologies of Collaboration -- 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections -- II. NODEXL TUTORIAL: LEARNING BY DOING -- 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling -- 5. Calculating and Visualizing Network Metrics -- 6. Preparing Data and Filtering -- 7. Clustering and Grouping -- III. SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES -- 8. Email: The Lifeblood of Modern Communication -- 9. Thread Networks: Mapping Message Boards and Email Lists -- 10. Twitter: Conversation, Entertainment, and Information, All in One Network! / Scott Golder -- 11. Visualizing and Interpreting Facebook Networks / Bernie Hogan -- 12. WWW Hyperlink Networks / Robert Ackland -- 13. Flickr: Linking People, Photos, and Tags / Natasa Milic-Frayling -- 14. You Tube: Contrasting Patterns of Content, Interaction, and Prominence / Jennifer Golbeck -- 15. Wike Networks: Connections of Creativity and Collaboration / Laura W. Black.
- ""Analyzing Social Media Networks with NodeXL provides a much needed resource for the social media research community, as it describes network theory, provides compelling examples using data sources like Twitter and Flickr, and highlights how to use a free sophisticated tool for analysis. This is the perfect book for anyone trying to analyze the behavior of online social networks and beyond."---Adam Perer, Research Scientist, IBM Research" ""This book provides a basic introduction to social network analysis, followed by practical instruction and examples on gathering data from online sources, importing into Excel, and then analyzing the data through Excel. The book will be important for promoting research in the area for those in information science, sociology, cultural studies, virtual community, and e-commerce."---Caroline Haythornthwaite, PhD, Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign" "Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world."--BOOK JACKET.
- 9780123822291 (pbk. : alk. paper) and 0123822297 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
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