Fashion : concept to catwalk / Olivier Gerval
- Author
- Gerval, Olivier
- Uniform Title
- Studio et produits. English
- Published
- Buffalo, N.Y. : Firefly Books, 2010.
- Physical Description
- 210 pages, 1 unnumbered page : illustrations (some color) ; 25 cm.
- Series
- Language Note
- Translated from the French by Sasha Wardell.
- Contents
- Preface / Didier Ludot -- Chapter 1. Products -- Pret-A-Porter (ready-to-wear) -- Sectors and industries -- An essential principle: lengths -- The Theme -- The muse -- The icon -- Designers and celebrities -- Collaborations with artists -- Ethnic sources -- Classic items and new looks -- Historical Themes -- Interpretations -- Updating a historical theme -- Our example -- Storyboards -- Vintage - Defined by Didier Ludot -- The Little Black Dress - Interview with Didier Ludot -- New Looks - Defined by Lutz -- Shopping -- Silhouettes -- Women and their silhouettes -- Making a silhouette -- Making a silhouette using collage -- Lines -- Women's Pret-A-Porter Classics -- Details and Finishes -- Compilation of Ideas: Lutz, Spring - Summer collection -- Collection Plan -- Lutz, Spring-Summer collection Interview with Martine Adrien -- Chapter 2. Colors and Fabrics -- Colors -- The palette -- The colorway -- The harmonies -- Color organization -- Fabrics by Product -- Fibers -- Cloths and weaves -- Knitwear and nonwoven fabrics -- Allover Patterns or Motifs -- Design of textile motifs -- Silk-screen printing -- Producing an Allover Motif -- Variation of motif size -- Choice of background fabric -- Color combinations and varieties -- Placed Motifs -- Heat transfers -- Heat transfers on a white background -- Flocking -- Embroidery -- Making a maquette of a motif using acrylics -- Making a maquette of a motif using illustrator -- Chapter 3. Concept -- Concept-Making Process -- Stage 1 -- Stage 2 -- Stage 3 -- Creation and commercialization -- Development of the Collection -- The concept -- Stage 1. Theme -- Stage 2. Conception and research -- Stage 3. Development -- Stage 4. Collection plan -- Stage 5. Promotion -- Shape Research Using Sketches -- Shape Research Using A Dress form -- The fall of the fabric -- Draping the fabric -- Symmetry and Asymmetry -- Fashion Illustrations -- Characteristics -- Graphic standards -- Color rendering with a felt-tip pen -- Layering and color rendering using Photoshop -- Applying flat color using Photoshop -- Chapter 4. Visual Presentation -- Style Book or Catalogue -- House brands -- The licenses -- The labels -- The Portfolio -- Layout Sequence -- What is a layout sequence? -- Structuring advice -- House Style: The Logo -- What is a house style? -- Logos and brands -- Creating a logo -- House Style: Typography -- The letters -- Choice of typeface -- House Style: Colors -- Page Layout -- Page composition -- Composition advice -- Work Visualization -- Chapter 5. From Design to Production -- Design Studio - Photo documentary at Lutz's studio -- The team -- External consultants -- The fashion calendar -- Promotion and fashion show -- Other work factors -- The Lutz Studio -- The Atelier or Workroom -- Lengths and Measurements -- Body measurements -- Dress form measurements -- Body types -- Fashion plates -- Technical Drawings: Specs and Flats -- Toile Making: Draping -- Toile Making: Trueing -- Toile Making: Fitting -- First fitting -- Second fitting -- Final fitting -- Toile Making: Pattern Making -- Cutting the Sample -- In the workroom -- In industry -- Assembly -- The Sample machinist -- The industrial machinist -- Flat drawing: construction -- Straight skirt, Straight-legged trousers, Long-sleeved tee shirt, Shirt, Suit jacket -- Chapter 6. Promotion -- Events Management and Public Relations -- Press release -- Events management -- Press conferences -- Advertising -- Sourcing and sales representatives -- Sponsorship -- Finished Illustrations -- The influence of digital technology -- The look -- Fashion Styling - Defined by Rebecca Leach -- Magazines -- Celebrities -- Promotion -- Fashion show organization -- Consultation -- Fashion Photography -- Specialities -- The support team -- The shoot -- Photo Sessions: Makeup Stephane Marais, Beata Rosinska -- Photo Sessions: Hairstyling Interview with Odile Gilbert -- The Fashion Show and Backstage Lutz, Spring-Summer collection -- APPENDIXES -- Drawing and sewing equipment -- Mini dictionary of materials and machines -- Glossary -- Fashion directory -- Bibliography -- Filmography -- Acknowledgments -- Credits.
- Subject(s)
- ISBN
- 9781554076642
1554076641 - Note
- "English language edition first published in Great Britain 2008 by A&C Publishers"--P. facing t.p.
- Bibliography Note
- Includes bibliographical references (page 208) and filmography (pages 209-[211]).
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