Managerial economics and business strategy / Michael R. Baye

Author:: Baye, Michael R., 1958-
Published:: New York : McGraw-Hill/Irwin, [2010]
Copyright Date:: ©2010
Edition:: 7th ed.
Physical Description:: xxxii, 621 pages : illustrations ; 24 cm.

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Series:

The McGraw-Hill series economics

Contents:

Ch. 1. The fundamentals of managerial economics -- Ch. 2. Market forces : demand and supply -- Ch. 3. Quantitative demand analysis -- Ch. 4. The theory of individual behavior -- Ch. 5. The production process and costs -- Ch. 6. The organization of the firm -- Ch. 7. The nature of industry -- Ch. 8. Managing in competitive, monopolistic, and monopolistically competitive markets -- Ch. 9. Basic oligopoly models -- Ch. 10. Game theory : inside oligopoly -- Ch. 11. Pricing strategies for firms with market power -- Ch. 12. The economics of information -- Ch. 13. Advanced topics in business strategy -- Ch. 14. A manager's guide to government in the marketplace -- Case study. Challenges at Time Warner -- App. A. Answers to selected end-of-chapter problems -- App. B. Additional readings and references.

Summary:

This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools.

Subject(s):

ISBN:

9780073375960 (alk. paper)
0073375969 (alk. paper)
9780071267441 (pbk.)
0071267441 (pbk.)

Bibliography Note:

Includes bibliographical references and indexes.

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