When media are new : understanding the dynamics of new media adoption and use / John Carey and Martin C.J. Elton
- The new media world
- Introduction -- Processes. Adoption of new media -- The fragility of forecasting -- Implementation -- User research -- Case studies. How new media affect television viewing -- Videophones and teleconferencing -- When online media were new : the missing chapter -- The long road to interactive television -- Satellite radio -- The integration of mobile phones into everyday life.
- 9780472070855 (cloth : alk. paper)
0472070851 (cloth : alk. paper)
9780472050857 (pbk. : alk. paper)
0472050850 (pbk. : alk. paper)
- Bibliography Note:
- Includes bibliographical references and index.
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