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Affinity : beyond branding / Martin Goldfarb & Howard Aster
Author:
Goldfarb, Martin
Published:
Toronto : McArthur, [2010]
Copyright Date:
©2010
Physical Description:
300 pages ; 21 cm
Additional Creators:
Aster, Howard
Availability
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Subject(s):
Branding (Marketing)
Social marketing
Affiliation (Psychology)
Culture
ISBN:
9781552788912
1552788911
View MARC record
| catkey: 6764529