The new handshake : sales meets social media / Joan C. Curtis and Barbara Giamanco

Author: Curtis, Joan C., 1950-
Published: Santa Barbara, Calif. : Praeger, [2010]
Copyright Date: ©2010
Physical Description: xv, 204 pages : illustrations ; 25 cm
Additional Creators: Giamanco, Barbara

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Contents

PART ONE. THE EVOLUTION OF SELLING AND BUYERS -- Chapter 1. The Evolution of Sales -- Chapter 2. The Evolution of Buyers and Online Communication -- Chapter 3. The Wild, Wild West of Social Media -- Chapter 4. What Are You Waiting For? -- Chapter 5. Consultative Selling: Make New Friends but Keep the Old -- Chapter 6. What Does Your Social Media Customer Look Like? -- Chapter 7. Developing the Corporate Mindset -- Chapter 8. Charting Your Course: The Three P's: Purpose, Plan, People -- PART TWO. SOCIAL MEDIA OUTLETS---WHAT WORKS BEST WHEN AND HOW TO BEGIN -- Chapter 9. Sales Meets Facebook -- Chapter 10. Sales Meets LinkedIn -- Chapter 11. Sales Meets Twitter -- Chapter 12. You Digg It, I'm Delicious, We All Stumble Upon -- Chapter 13. The Blogosphere -- Chapter 14. Netiquette -- PART THREE. DEVELOPING A SOCIAL MEDIA SALES STRATEGY -- Chapter 15. The First 15 Days of the 30-Day Social Media Sales Challenge: What You Need to Do to Get Started Now -- Chapter 16. Seeing the Finish Line: Meeting the 30-Day Social Media Sales Challenge.

Subject(s)

ISBN

9780313382710 (hbk. : alk. paper)
0313382719 (hbk. : alk. paper)
9780313382727 (ebook)
0313382727 (ebook)

Bibliography Note

Includes bibliographical references and index.

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