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Advocacy advertising and large corporations : social conflict, big business image, the news media, and public policy / S. Prakash Sethi
Author
Sethi, S. Prakash
Published
Lexington, Mass. : Lexington Books, [1977]
Copyright Date
©1977
Physical Description
xv, 355 pages : illustrations ; 24 cm
Full Text available online
Availability
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Subject(s)
Advocacy advertising
Corporations
—
Public relations
Industries
—
Social aspects
ISBN
0669006785
Note
Includes index.
Bibliography Note
Bibliography: pages 335-348.
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| catkey: 683843