Web design : a beginner's guide / Wendy Willard
- Author:
- Willard, Wendy
- Published:
- New York : McGraw-Hill, [2010]
- Copyright Date:
- ©2010
- Edition:
- 2nd ed.
- Physical Description:
- xx, 364 pages : illustrations ; 24 cm
- Contents:
- PART I. Planning -- 1. Asking the Right Questions -- Who -- Who is the Development Team? -- Who is the Author? -- Who is the Target Audience? -- Who will Maintain the Site? -- Why -- What are the Goals? -- What Functions will the Target Audience Perform? -- What -- Where -- When -- How -- What Standards/Technologies will be Used? -- What Development Tools will be Used? -- Summary -- 2. Formulating the Answers -- Documentation -- Development Lifecycles -- The Proposal -- Purpose -- Scope/Statement of Work -- Conditions/Assumptions -- Hosting -- Personal Site Hosting -- Business Site Hosting -- Cost -- Schedule -- Biographies -- Site Map -- Information Architecture -- Content Organization -- Measuring Success -- Usability Testing -- Summary -- PART II. Designing -- 3. Anticipating Web-Specific Design Issues -- Deciding Which Design Tools to Use -- Adobe Photoshop -- Adobe Fireworks -- Other Options -- Screen Design Considerations -- Platforms -- Code -- Browsers -- Color -- Bandwidth -- Fonts -- Summary -- 4. Laying the Groundwork for Good Design -- Inspiration -- Navigation -- Selecting a Navigation Scheme -- Choosing Visual Metaphors to Support the Navigation Scheme -- Layout -- Content Hierarchy -- Wireframes -- Transitions -- Progress Check -- Color -- Use the Right Amount of Color -- Use Adequate Contrast -- Consider Color Meaning -- Create Harmonious Color Schemes -- Use 3D Effects to Add Richness -- Finding Stock Media -- Creating Design Mockups -- Sharing Copies of Your Mockups -- Summary -- 5. Preparing for Production -- Identifying Individual Page Elements for Layout -- Recognize Graphic File Formats for the Web -- Terminology -- GIF -- JPEG -- PNG -- Choose the Best File Format for the Job -- Adding Interactivity to Design Files -- Rollovers -- Form Elements -- Animation -- Slicing the Designs -- Using Guides -- Identifying Slices -- Summary -- 6. Producing the Design -- Saving Images from Design Applications -- Save a GIF -- Save a JPEG -- Save a PNG -- Choosing the Best File Format -- Exporting Whole Designs -- Naming Slices -- Exporting Slices -- Exporting HTML -- Using Flash -- Transferring to Flash -- Learning More about Flash -- Summary -- PART III. Coding -- 7. Getting Started with the Code -- Creating the File Structure -- Opening and Saving Files -- Basic HTML Page Code -- Page Tags -- Specifying the Document Type -- Validating Against These Doctypes -- Meta Data -- Header Content -- Page Title -- Scripts -- Basic CSS Code -- Types of Style Sheets -- Coding Etiquette -- Summary -- 8. Structuring Content -- Setting up Content Areas -- Identifying Natural Divisions -- Using HTML to Contain the Content -- Paragraph Breaks -- Headings -- Lists -- Tables -- Forms -- Adding Links -- Link Paths -- Interior Links -- Other Links -- Using HTML to Add Images -- Image Height and Width -- Alternative Text -- Progress Check -- Summary -- 9. Styling Content -- Setting the Style -- Selectors -- Changing Font Characteristics -- Font Families -- Other Font Styles -- Setting the Base Font Characteristics -- Styling Links -- Beyond Colors -- Styling Lists -- Using Lists for Navigation -- Customizing Form Fields -- Progress Check -- Summary -- 10. Positioning Content -- Understanding Box Properties -- Box Properties -- Adjusting Basic Alignment -- Using Floats -- Using CSS Positioning -- Relative Positioning -- Fixed and Absolute Positioning -- Browser Behavior -- Layering -- Centering -- CSS Backgrounds -- Image Rollovers with CSS -- Progress Check -- Summary -- 11. Integrating Dynamic Content -- Meeting the Site Goals -- Adding Multimedia Content -- Linking to Multimedia -- Embedding Multimedia -- Adding Scripts -- JavaScript Quick Primer -- Sample Script: Automatically Adding the Date to a Page -- Sample Script: Creating a Dynamic Navigation Bar -- Additional Resources -- Spreading the Word with RSS -- Using Blog Templates -- Comparing the Hosted Blogging Options -- Creating a Blog -- Hosting Your Own Blog -- Adding Other Third-Party Content -- Summary -- PART IV. Going Live -- 12. Publishing Content -- Testing -- Test Environment -- Test Checklist -- Usability -- Uploading to a Live Server -- Desktop FTP Programs -- Web-based FTP -- Updating the Documentation -- Creating a Style Guide -- Review Site Logs -- Maintenance and Upgrades -- Summary -- 13. Advertising Your Site -- Helping Searchers Find Your Site -- How Search Engines Work -- How Sites Get Listed -- How Sites Increase Ranking -- Increasing your Audience Through E-mail -- The Purpose of E-mail is to Communicate -- The end User Display is Unknown -- Plain-Text E-mail is Safer and Smaller -- HTML E-mail is more Visually Appealing -- Don't Send Spam -- E-mail the Right People -- Always Provide a Way to Opt out -- Adhere to other FTC Rules -- Identify the Necessary Tools for the Task -- Send Live Web Pages with a Personal E-mail Account -- Using an E-mail Service Provider -- Design and Code for E-mail Readers -- CSS Support -- Testing -- Summary -- A HTML/CSS Reference Table -- Generic Attributes -- Group Type: Core -- Group Type: Events -- Group Type: Intl -- HTML Tags -- CSS Properties.
- Summary:
- A guide to Web design basics offers tutorials, exercises, and guided projects demonstrating how to create, maintain, and troubleshoot Web sites enhanced with graphics and multimedia elements.
- Subject(s):
- ISBN:
- 9780071701341 (alk. paper)
0071701346 (alk. paper) - Note:
- Includes index.
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